Employers like to feel special. They do not just want to hire people who have the skills and qualities that will help them to achieve their goals. Employers want to hire people who want to work for their particular organization over any others. And in order to demonstrate that you want to work for any particular employer, you have to do some research.
At a minimum, you should be able to answer the following questions about the employer:
- What sort of work does the organization do? What services or products does the organization offer?
- Who are the key people within the organization? If you can find out the names of the founders, the managing director, any of the board members, or other senior people, you can look them up online and find out about their backgrounds.
- Who are the organization’s competitors? What products and services do those competitors offer?
- How is this organization special? Many employers are actually very similar to their competitors. However, almost all organizations at least believe themselves to be special and different from their competitors. In what ways?
- What is going on with the organization? What events are affecting the organization either right now or in the future? What are the trends and issues facing the organization and the general sector?